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SOURCE Korea Tourism Organization
YouTube make-up sensation Michelle Phan and other international celebrities chronicle their Korean getaways
NEW YORK, July 22, 2014 /PRNewswire/ -- Korea Tourism Organization (KTO) invites you to experience the beauty and culture of Korea as part of a new campaign, "To:ur Imagination." The promotion offers a unique look into the Korean vacations of international celebrities and the opportunity to win one of eight excursions to the country this fall.
KTO's "To:ur Imagination" campaign offers the opportunity to experience the beauty of Korea this October and November. Winners will be asked to record videos of their journeys, and share them online. You can enter for your chance to visit Korea by August 31 at www.tourimagination.com. Eight winners will be selected at random to receive a four-day vacation for two.
Since last May, KTO invited celebrities from the U.S., as well as Thailand, Japan and China to visit Korea and experience the country's latest styles, drama, and beauty treatments.
YouTube make-up and beauty artist Michelle Phan, famous for her DIY style, recently returned from a visit to Korea with her boyfriend, Dominique Anthony Capraro. The couple explored Jejudo Island and other attractions, experiencing Korea's finest spas and unique style. They captured their trip on video to share Korea's beauty with her worldwide followers. You can view the video of her vacation online at: www.tourimagination.com.
"The natural beauty of Jejudo Island is breathtaking," Phan said. "The spas were exquisite and relaxing, and the food was delectable. Our romantic vacation to Korea this spring was beyond our imagination."
Other international celebrities who have recently traveled to Korea include:
To reflect the interests of global travelers, KTO has recently has announced their new brand slogan, "Imagine Your Korea." Korean music sensation BIGBANG serves as the honorary ambassador for the "To:ur Imagination" campaign and appears in a global TV ad for KTO. In addition, KTO will leverage year-round integrated marketing communications including mobile and social network services.
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