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Mobile Advertising Options to Fit Your Small Business Needs--and Budget

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NEW YORK, May 8, 2014 /PRNewswire/ -- According to industry statistics, there were approximately 6.8 billion mobile users at the end of 2012-and this trend shows no signs of slowing1. Mobile usage presents both opportunities and challenges for small business marketers: the opportunity to put their products in front of a target audience during the discovery and exploration stages of the buying cycle, but the challenge of how to make the most of limited resources in optimizing their web presence for mobile viewing and engagement.

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In her debut article for PR Newswire's Small Business PR Toolkit, Kemari Howell, Marketing Coordinator for Pubsoft.com, shares tips for small business marketers looking to optimize their mobile presence. From cost-effective options for optimizing websites, to vendors to consider for mobile advertising and tips for using Google Adwords to achieve web goals, Howell will help you remove boundaries across devices.

To learn more:  http://bit.ly/1jEttKr

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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1 http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013-e.pdf

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