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The Kids Food and Beverage Market in the U.S., 7th Edition

  • RecipesMore>>

  • Raspberry Lemonade, 7/23/14

    Raspberry Lemonade, 7/23/14

    Wednesday, July 23 2014 10:09 AM EDT2014-07-23 14:09:04 GMT
    Michael LanariKitchen Bath Concepts4 cups fresh lemon juice3 cups sugar1 bag frozen raspberriesIce cubes, for servingSqueeze the lemons and pour the juice into a pitcher. Mix together the sugar with 3 cups water and stir to dissolve to make a syrup. Add the syrup to the lemon juice and top it up with 8 cups water. Taste to make sure it's sweet enough for you, and then add the raspberries. Mix the lemonade together and let chill in the fridge. (Keep in mind that the raspberries are tart, so b...More >>
    Michael LanariKitchen Bath Concepts4 cups fresh lemon juice3 cups sugar1 bag frozen raspberriesIce cubes, for servingSqueeze the lemons and pour the juice into a pitcher. Mix together the sugar with 3 cups water and stir to dissolve to make a syrup. Add the syrup to the lemon juice and top it up with 8 cups water. Taste to make sure it's sweet enough for you, and then add the raspberries. Mix the lemonade together and let chill in the fridge. (Keep in mind that the raspberries are tart, so b...More >>
  • Blueberry Cheesecake Bars with Oreo Cookies, 7/22/14

    Blueberry Cheesecake Bars with Oreo Cookies, 7/22/14

    Tuesday, July 22 2014 11:12 AM EDT2014-07-22 15:12:24 GMT
    Alan BennettYield: 32 servingsIngredients:1 1/4 Quart Oreo Pieces-small, divided6 Tbl. butter, meltedCup Original Cream Cheese, softened2 Cup sugar4 Ea. eggs1 1/4 Cup fresh blueberries1/3 Cup semi-sweet or dark chocolate, meltedDescription:Cheesecake bars made with fresh blueberries and Oreo Cookie Pieces.Preparation Steps:Combine 1 lb. of the Oreo Pieces and butter; press evenly onto bottom of 1 parchment-lined half-sheet pan. Place cream cheese and sugar in large bowl of electric mixer fitt...More >>
    Alan BennettYield: 32 servingsIngredients:1 1/4 Quart Oreo Pieces-small, divided6 Tbl. butter, meltedCup Original Cream Cheese, softened2 Cup sugar4 Ea. eggs1 1/4 Cup fresh blueberries1/3 Cup semi-sweet or dark chocolate, meltedDescription:Cheesecake bars made with fresh blueberries and Oreo Cookie Pieces.Preparation Steps:Combine 1 lb. of the Oreo Pieces and butter; press evenly onto bottom of 1 parchment-lined half-sheet pan. Place cream cheese and sugar in large bowl of electric mixer fitt...More >>
  • Melinda's chocolate peanut butter "dump" cake

    Melinda's chocolate peanut butter "dump" cake

    Tuesday, July 22 2014 9:20 AM EDT2014-07-22 13:20:16 GMT
    From Melinda Mayo, My Chocolate Peanut Butter "Dump" Cake was a hit this morning on Daybreak. I love to cook, but I don't bake a lot, so I bought this new cookbook with easy recipes. Chocolate Peanut Butter Cake 1 Pkg (about 15 oz.) chocolate fudge cake mix 1 1/4 cups water... 3 eggs 1/3 cup vegetable oil 2/3 cup creamy peanut butter, *warmed divided 1 cup mini peanut butter cups *Microwave peanut butter on LOW (30%) about 2 mins until pourable 1. Preheat oven to 350 degrees. Spray 13 x 9...More >>
    From Melinda Mayo, My Chocolate Peanut Butter "Dump" Cake was a hit this morning on Daybreak. I love to cook, but I don't bake a lot, so I bought this new cookbook with easy recipes. Chocolate Peanut Butter Cake 1 Pkg (about 15 oz.) chocolate fudge cake mix 1 1/4 cups water... 3 eggs 1/3 cup vegetable oil 2/3 cup creamy peanut butter, *warmed divided 1 cup mini peanut butter cups *Microwave peanut butter on LOW (30%) about 2 mins until pourable 1. Preheat oven to 350 degrees. Spray 13 x 9...More >>

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SOURCE Research and Markets

DUBLIN, May 1, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/ndpmc7/the_kids_food_and) has announced the addition of the "The Kids Food and Beverage Market in the U.S., 7th Edition" report to their offering.

     (Logo: http://photos.prnewswire.com/prnh/20130307/600769 )

A long-acknowledged reality is that almost any American home with a child present is also likely a household in which a child wields substantial influence over the retail products purchased. Younger children under age 9 are a particularly influential demographic for marketers involved in the $639 billion U.S. food and beverage market as life-long dietary habits are established during this period and brand loyalty begins. Food and beverage products manufactured and marketed specifically for children account for 4% of overall industry sales with a value of $23 billion, according to The Kids Food and Beverage Market in the U.S.

Yet as influential as children are, marketers must also put forth creative effort in reaching another important segment driving today's kids food and beverage market: Millennial Moms. Like generations before them, Millennial Moms' consumer behaviors are greatly influenced by their own mothers and the parenting style they experienced growing up. The Millennial Mom today was raised by the Boomer mom of yesterday. This means that the affluence that was garnered by the Boomers was lavished on their Millennial kids. The Boomer parenting style focused on building confidence, which brought about the notion that every child deserves to be heralded for participation rather than winning. As a result, the Millennial generation continues to seek out the spotlight and revel in attention. This is why social media has become such an integral component to their lives - with constant recognition by friends and instant gratification at their fingertips.

Keeping up with Millennials as early adopters of new technology and social media is a significant challenge for marketers. Technology impacts almost everything a Millennial Mom does and buys for herself and her family - from online purchasing, checking her Facebook page, or posting a photo and location on Instagram. Millennials embrace new social media quickly, as seen by the explosive growth of Pinterest and Instagram. This means that it's essential for makers and marketers of kids' food and beverage products to have a presence in these types of social media in order to have the best opportunity to reach this important demographic. However, having a presence in social media isn't enough - it's essential to engage Millennial Moms with relevant dialogue to keep them loyal and spreading the word to their social circle. To increase relevancy, marketers should consider keeping communications short and easy to understand; offer timesaving tips and products that do good for the family; and underscore these efforts by being authentic in both brand and product positioning.

Key Topics Covered:

Chapter 1: Executive Summary
Chapter 2: Market Context
Chapter 3: Market Size and Growth
Chapter 4: The Marketers
Chapter 5: Marketing and New Product Trends
Chapter 6: The Retail Marketplace
Chapter 7: The Consumer

For more information visit http://www.researchandmarkets.com/research/ndpmc7/the_kids_food_and

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

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