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Deployment provides next-generation advertising capabilities to Canadian service provider's customers
SUWANEE, Ga., Dec. 19, 2013 /PRNewswire/ -- ARRIS Group, Inc. (NASDAQ: ARRS), a global leader in communications and entertainment solutions, today announced that telecommunications provider MTS has successfully installed and engaged ARRIS advertising insertion solution in Winnipeg, Manitoba. The solution, part of the award-winning ARRIS Media Services Platform (MSP), uses a fully integrated Mediaroom-compliant solution to seamlessly insert localized information into the TV stream without adding costly signal interruptions or time delays.
"We are pleased to provide MTS customers with more relevant advertising," said Stan Kurtas, Vice President of Marketing at MTS. "Thanks to our relationship with ARRIS, MTS is the first in Canada to seamlessly insert local ads on a Mediaroom television platform."
ARRIS MSP works with ARRIS AdEdge products and also powers advanced advertising and integrates ad storage, streaming, insertion, and splicing into one device. The platform's ad-insertion solution ensures top performance in the following areas:
"Today's consumers continue to crave true multiscreen experiences and telco providers need to be able to support advertising for those experiences, on a variety of devices," said Neerav Shah, Vice President and General Manager, Multiscreen Video Infrastructure, Cloud Business Solutions, ARRIS. "ARRIS ad-insertion solutions solve those needs, providing an experience that is not only seamless, but screen-specific, and personalized."
The ARRIS ad-insertion platform was honored with a 2012 Technical & Engineering Emmy® Award at this year's CES show, marking the fifth win for the ARRIS MSP since 2004.
For more information on the ARRIS MSP, please click here.
ARRIS is a premier video and broadband technology company that transforms how service providers worldwide deliver entertainment and communications without boundaries. Its powerful end-to-end platforms enable service and content providers to improve the way people connect – with each other and with their favorite content. The Company's vision and expertise continue to drive the industry's innovations, as they have for more than 60 years. Headquartered north of Atlanta, in Suwanee, Georgia, ARRIS has R&D, sales and support centers throughout the world. For more information: www.arrisi.com
MTS is the leading full-service communications provider for residential and business customers in Manitoba. The company's suite of products and services include the latest in wireless technology, high-speed Internet, an award-winning IPTV service, voice services, home security, and an extensive range of business solutions. A technology leader, MTS operates advanced wireless networks delivering the best coverage for Manitobans with its 4G, CDMA and Wi-Fi wireless networks and is investing to build out its extensive fibre-to-the-home network in over 20 Manitoba communities. MTS's momentum is fuelled by the knowledge, skills and spirit of its 3,000 Manitoba-based employees. With over 100 years of operations, MTS is rooted firmly in the community and is a proud sponsor of the MTS Centre, home to the NHL's Winnipeg Jets. MTS is wholly owned by Manitoba Telecom Services Inc. which is listed on the TSX (trading symbol: MBT). For information on MTS's products and services, please visit www.mts.ca.
ARRIS and the ARRIS Logo are trademarks or registered trademarks of ARRIS Enterprises, Inc. All other trademarks are the property of their respective owners. © ARRIS Enterprises, Inc. 2013. All rights reserved.
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