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SOURCE Blackhawk Network, Inc.
51 percent of millennials also indicate that they want to send egift cards via social media
PLEASANTON, Calif., Dec. 18, 2013 /PRNewswire/ -- A new survey released by Blackhawk Network, a leading global prepaid payment network, uncovers new insights about millennials' preferences for giving and receiving gift cards this holiday season. New data shows that there is a solution for those hard-to-buy-for millennials on your list.
The following data comes from a December 2013 online survey of more than 400 millennials ages 18-28:
"With more than 100,000 retail, grocery and other stores offering gift cards, shoppers can buy cards in more locations than ever, which is crucial as millennials want to receive these gift cards more than ever," said Talbott Roche, Blackhawk Network President.
Millennials want the gift card to treat themselves
Millennials plan on buying a lot of gift cards for others
Millennials use social media to gift
For more information, visit: www.blackhawknetwork.com/millenials
About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading prepaid payment network that supports the physical and digital distribution of a large range of prepaid products. Blackhawk Network utilizes proprietary technology to provide consumers a wide selection of gift cards, prepaid telecom handsets, airtime cards and general purpose reloadable cards across a global network totaling over 100,000 stores. Through Blackhawk's digital platform, the company supports prepaid products and offers across a growing network of digital distribution partners including leading etailers, financial service providers, social apps, mobile wallets and other integrated physical-to-digital channels. Founded in 2001, Blackhawk Network is headquartered in Pleasanton, California, and offers products and services in the United States and 18 other countries. For more information please, visit www.blackhawknetwork.com and www.giftcardmall.com.
CONTACT: MWW for Blackhawk Network, Blackhawknetwork@MWW.Com
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