Park Hill neighborhood ready to revitalize with new "wet" status - KATV - Breaking News, Weather and Razorback Sports

Park Hill neighborhood ready to revitalize with new "wet" status

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NORTH LITTLE ROCK (KATV) - The next step for the Park Hill neighborhood is advertising, at least according to the Chamber of Commerce.  Chamber President Terry Hartwick said people are stuck in the mindset that the area is still dry and people need to be aware that now it's wet.

It's advertising that might end up helping existing businesses as well, something they weren't able to do in the past.  La Salsa Restaurant in Park Hill has been serving alcohol in the dry neighborhood under a private club status, but it hasn't had an easy time selling the alcohol because of the trouble patrons have to go through to get it.

"People don't like coming in and signing, they didn't feel comfortable with it if they weren't a member," said Hartwick, commenting about another restaurant that went under in the neighborhood.

If you've never been to La Salsa, chances are you wouldn't have even known you had the option to sell alcohol.  Drink special advertisements had to face inside the restaurant, but with the wet vote now they'll be able to.

"Being able to advertise, be able to say ‘two for one,' ‘happy hour,' things that everybody does around our cities – to be able to do it up here in Park Hill is going to make a tremendous difference," said Hartwick.

That tremendous difference isn't just for the existing businesses, but those that want to set up shop in Park Hill.  Hartwick mentioned the neighborhood received a $200,000 grant to help re-envision the area and he said that should also help with marketing their new alcohol friendliness.

"It's like anything else, build it and they will come, but also you've got to tell them that we're here," said Hartwick.

But Hartwick mentions the neighborhood is now on an even playing field with the rest of North Little Rock and the greater Little Rock area.

"I've already had calls at the chamber," said Hartwick.  "I've had people pick up the phone saying can you tell me what's up here that I might look at?"