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At Less than Half the Price of Jawbone Up, Nike FuelBand SE and Fitbit Flex, Fitbug Orb Personally "Nudges" Users to Achieve Health Goals
CHICAGO, Oct. 16, 2013 /PRNewswire/ -- Activity trackers everywhere received a competitive kick with the launch of the Fitbug Orb, which at just $49.95 is the most affordable, feature and service-rich tracker on the market. Designed to expand the health tracking trend through more reasonable pricing, the Fitbug Orb is the latest innovation from Fitbug, a global leader in digital health and wellbeing solutions. It provides the device and advice people need to achieve their goals by combining technology that tracks movement and sleep patterns with KiK, a proprietary digital coach that helps set and monitor goals, and actually prompts users to act.
Unlike wrist-bound activity trackers, the discreet button-sized Fitbug Orb can be worn in different ways to suit individual styles or social settings. Whether placed on the belt, wrist, or lanyard, or clipped on or beneath clothing, the small, sophisticated device tracks a wealth of information including, steps, aerobic steps/time, distance, calories burned, speed and even sleep - normally only tracked on products with much higher price points. The Bluetooth Smart Orb then syncs this information to mobile devices[i] and the KiK digital coach platform.
The Fitbug Orb is making activity trackers more affordable and accessible to bring the benefits of wearable technology to the masses. At just $49.95, it makes Fitbit Flex ($99.95), Jawbone UP ($129.99) and Nike FuelBand ($149) very costly alternatives.
A reasonably priced tracking device is just the first step to achieving fitness goals. KiK provides that added layer of motivation, allowing Fitbug to set, track and manage personalized weekly nutrition and activity based targets. More than just a passive activity tracker, KiK leverages eight years of Fitbug global data and sophisticated algorithms designed by nutritionists and sports scientists to calculate realistic weekly targets for users to hit. When KiK sees a user is performing well it sends regular feedback, advice and encouragement via emails and smartphone alerts. If KiK senses a user is in danger of missing a goal, it will send a friendly "nudge" to get them back on track and is proved to increase results.
"Wearable tracking technology is one of the biggest health trends of the year. However, high prices and lack of personal motivation to maintain fitness regimens means the full potential is yet to be realized," said Paul Landau, Founder and CEO of Fitbug. "As one of the first companies in this category, we have designed the Fitbug Orb and KiK platform to provide both the device and advice people need to get fitter, lighter and lead happier, healthier lives."
No other leading activity trackers can boast as wide a range of features, wearability and value as the Fitbug Orb. At just $49.95, it is less than half the price of other devices. Proving great things come in small packages, its features include:
In addition, the Fitbug Orb comes with membership to the Fitbug health community which gives further access to food logging and progress tracking, plus a host of healthy recipes, wellbeing content, online games, advice from resident experts as well as the hottest wellness topics in the weekly Bugzine newsletter.
The Fitbug Orb is the latest addition to the Fitbug family of Bluetooth 4.0-enabled devices, which includes the Fitbug Go ($49.95), Fitbug Air ($49.95) and Fitbug Wow scales ($79.99), which may also be synced with KiK. The Fitbug Orb is priced at $49.95 and available nationwide at www.fitbug.com, Amazon and other retailers. Click for images of the Fitbug Orb, app and KiK dashboard.
Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. Originally founded in Britain, the Fitbug portfolio includes the Fitbug Orb ($49.95), Fitbug Go ($49.95), Fitbug Air ($49.95) and Fitbug Wow scales ($79.95).
Key market sectors include consumers, health plans, rewards providers and workplace health programs. Increasingly, Fitbug's platform acts as the driving force behind third-party services such as white-label sites, activity-driven games and challenge microsites and rewards programs. Current U.S. corporate partners include, RedBrick Health, The Vitality Group, Optum, AETNA Carepass, MyFitnessPal, Intervent, Priority Health, and EveryMove.
Fitbug Ltd was founded in 2004 by Paul Landau, CEO, and launched the first version of fitbug.com in January 2005. The company has offices in London and in Chicago.
[i] At present the device is compatible with the iPhone 4s, iPhone 5 family, iPad 3, iPad 4, iPad mini and iPod touch 5 and Samsung Galaxy S4, Samsung Galaxy S4 mini, Samsung Galaxy Note 8.0
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