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IRVINE, Calif., Oct. 10, 2013 /PRNewswire/ -- Social media has become one of the most important marketing platforms for any business, either Web-based or not. With more than a billion active users, Facebook is by far the world's most popular social media service, although others such as Google+ and Twitter are also far too important to ignore. In order to reach a wider audience and encourage content sharing, Internet marketers need to dedicate a fair amount of their efforts to marketing on social media sites. It takes time and requires consistency, but there are also some common mistakes which many novices make. Following is a look at five of the most common mistakes to avoid.
Not Having a Plan
The first thing you need to have is a carefully planned out marketing strategy. Social media marketing can take a lot of time to come to fruition. This is normal, but while success comes with time, it will only do so if you remain consistent and dedicated. You should use social media platforms to make your audience aware of new content you publish, and you should encourage sharing by adding social media buttons to your website.
Not Publishing the Right Content
You need to ensure that the content you publish on your social media outlets is the type of content that is most likely to interest your audience. It is also a good idea to segment your audience in order to provide specialized content to each group. Handle each of your social media platforms separately. Don't simply post the same content on any social media sites you use. Different platforms have different types of users, so keep this in mind when publishing and marketing content.
Neglecting Your Audience
Social media, exactly as its name suggest, is a social platform, which is all about interaction. Things like your Facebook page or your Twitter account are not meant to be used like traditional advertising mediums. They are for reaching out to your audience and conducting two-way conversations. This means responding to questions and comments and getting involved with the community that you are trying to build up.
Not Getting Your Timing Right
Good timing is critical when it comes to social media marketing, and you should account for this in your marketing plan. What constitutes good timing depends on a number of factors, including the particular social networking service and the demographic that you are targeting. As a general rule, the best time to post on Facebook or Twitter is around midday while many people are on their lunch breaks and getting up-to-date with their social media. With LinkedIn, the best times to post are in the morning before the average working day begins, or in the evening between five and six.
Your brand image is something which you want people to be able to recognize. In order to achieve this, you need to keep it consistent across all of the social media services and other marketing platforms you use. The content itself might be a bit different from one social media platform to the next, but you should use consistent themes, styles and profile images. Using the same logo in all of your social media profiles will help people to recognize you.
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