What happens to Paula Deen merchandise? - KATV - Breaking News, Weather and Razorback Sports

What happens to Paula Deen merchandise?

Posted: Updated:

Retailers are ditching celebrity chef Paula Deen right and left after she admitted in a deposition to having used the "N" word. But where does all of that unwanted merchandise go?

The NPD group says some of the inventory could end up at deep discount stores while some of it might get rebranded or even end up in overseas markets.

The whole ordeal may be a blessing in disguise for the suppliers because demand for Paula Deen brand products appears to have been declining even before the controversy arose.