Anti-smoking program uses soccer to target Latinos - KATV - Breaking News, Weather and Razorback Sports

Anti-smoking program uses soccer to target Latinos

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LITTLE ROCK, Ark. (AP) - A minority health initiative is using soccer as part of a promotion that encourages Hispanic men to quit smoking.

The program at the University of Arkansas at Pine Bluff announced Monday that is launching a public education initiative aimed at Latinos.

The effort encourages Hispanic men to kick the habit and includes a sweepstakes prize of a trip for four to see a soccer game in Dallas.

The initiative uses slogans that urge Latino smokers to quit because its best for the smoker and his family.

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