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SOURCE dailyRx News
dailyRx News integrates videos within patient engagement offering
AUSTIN, Texas, March 4, 2013 /PRNewswire/ -- The dailyRx News Network, a leading digital publisher of health news, announced today that its Total Patient Engagement™ solution has been expanded and enhanced to include dailyRx-created video health news. dailyRx News believes that providing a video component is key to successful delivery of a comprehensive social/local/mobile (SoLoMo) patient engagement experience.
"Patient engagement has become a priority for health providers; and the most effective way to engage patients in a learning experience includes video news," said Donald Hackett, CEO of dailyRx News, Inc. "90% of patients have limited time and do not understand their doctors' instructions post-appointment. Videos are the perfect medium to reinforce doctor-patient conversations."
"The integration of video content by doctors enables personalized information to be delivered where patients are most often found, social media channels. dailyRx News' social media and mobile management services enable doctors to engage patients throughout the digital world," Hackett added.
The Total Patient Engagement solution now includes:
Market research reinforces the future of SoLoMo+Video within the eHealth 3.0 market, showing that 53% of digital news consumers have accessed web-native sources for information, 31% of cell phone users have used mobile devices to research health information, and 25% of adults have watched at least one online video about medical issues.
Moreover, nearly 50% of consumers reported that online health videos serve as a top resource when they are seeking information. Research also indicates that, by 2017, 66% of mobile data traffic will be video.
"As the health industry embraces the Affordable Care Act's Patient Engagement requirements, we believe doctors on 'Main-Street' will soon be 'prescribing' educational information to patients from social media channels and mobile devices," Hackett said.
"I recognized the need to engage with patients in new and creative ways," said Dr. Sarah Samaan, a practicing cardiologist and author of the newly released Best Practices for a Healthy Heart. "dailyRx's Total Patient Engagement program has enabled me to easily engage patients with health information wherever they are."
For more information about the dailyRx News Total Patient Engagement solution, please contact Membership@dailyRx.com.
About The dailyRx News Network
The dailyRx News Network is an emerging leader in publishing health news for consumers and patients. dailyRx publishes, aggregates, and syndicates doctor-reviewed news covering a wide range of health conditions, medications, over-the-counter products, and nutraceutical compounds. dailyRx's unique strength is delivering actionable news through an innovative suite of text, video, mobile and social media solutions.dailyRx, Inc. is a Patient Conversation Media, company.
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12th Annual Survey on Consumer Reaction to DTC Advertising of Prescription Drugs.
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