Coleman Dairy will begin marketing its products under the Hiland Dairy Food label beginning this month. The move will solidify the cooperation between the two operations under one name.
"This will be a great match of farmer-owned dairies," says Gary Aggus, president/general manager of Hiland Dairy. "Blending the Hiland & Coleman Dairy brands is a natural progression that ensures we'll continue to deliver the same fresh, high quality milk and tasty dairy foods that consumers have enjoyed for generations."
Coleman Dairy has been a division of Hiland Dairy since 2006. The two companies have a combined 220 years of service.
Retail demand to have one label and one UPC across multiple states/markets came into consideration with the decision to consolidate brands. Hiland says the result will be savings for the retailer and the consumer.
Hiland Dairy is an 11-plant operation with locations in Arkansas, Kansas, Missouri, Nebraska and Oklahoma. As a full-service dairy, Hiland's quality products include milk, ice cream, yogurt, cottage cheese, sour cream and dips, half and half, whipping cream, orange juice, butter and cheese.
"The only thing changing is the label on the outside of the milk and dairy product containers and the familiar milk splash image will remain the same," says Aggus. "Under the Hiland brand, Coleman is still the same, local, farmer-owned dairy that has delivered wholesome products to its customers for one-and-a-half centuries and will continue to produce milk right here in Little Rock."
Tuesday, July 29 2014 10:35 AM EDT2014-07-29 14:35:49 GMT
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