CONWAY (AP) - The Athletic Department at the University of Central Arkansas has signed a deal with a sports management company that's worth $3.3 million.
The deal announced Tuesday is with Peak Sports MGMT, which will sell corporate sponsorships and work to give UCA sports a greater presence in the region.
UCA says the deal is for five years with three 1-year renewal options.
The pact includes a provision for revenue sharing once certain thresholds are met, and UCA says that will mean revenues will be greater than the $3.3 million guarantee over the life of the contract.
UCA says Peak Sports is to build an enhanced radio or television network to further promote UCA sports in the Conway-Little Rock area.
Peak Sports has moved from the Dallas area to Conway.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Home News Weather Sports Video About Us Newslinks Community Follow Us Fun and Games Blogs KATV/FCC Public File
Employment Contact KATV Credit Application and Advertising Terms and Conditions KATV Programming EEO Report