Jerry Jones and the Dallas Cowboys are always thinking of new ways to build fans. This time they are targeting the female fans.
The Cowboys opened the first-ever woman's brand store with apparel strictly aimed at female fans of America's Team.
The Cowboys have partnered up with Victoria Secret PINK to sell a large assortment of women's items, but the all-exclusive store is the first of its kind for a professional sports stadium or arena.
The store is located on the Main Concourse level above Entry A, although the rest of the Pro Shops at the stadium will continue to carry PINK apparel.
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