Oreo Twists its way into the history of food mascots & marketing - KATV - Breaking News, Weather and Razorback Sports

Oreo Twists its way into the storied history of food mascots and marketing

Updated: Aug 16, 2012 12:32 PM EDT
The Elvis Oreo Twist. (©Kraft Foods Inc.) The Elvis Oreo Twist. (©Kraft Foods Inc.)
Modern versions of Tony the Tiger and Snap!, Crackle! and Pop!. (©PRNewsFoto/Kellogg Company) Modern versions of Tony the Tiger and Snap!, Crackle! and Pop!. (©PRNewsFoto/Kellogg Company)
  • RecipesMore>>

  • Cinnamon & honey granola bar, 9/15/14

    Cinnamon & honey granola bar, 9/15/14

    Tuesday, September 16 2014 11:05 AM EDT2014-09-16 15:05:39 GMT
    Alan BennettMakes: 12 servingsPrep Time: 15 minsCook Time: 15 minsIngredients1/2 stick butter, softened1 cup brown sugar1 egg, beaten2 tablespoons flaxseed, ground if available2 tablespoons Honey2 cups Oats (old Fashion)1 cup All-purpose flour, sifted1 teaspoon cinnamon1/2 teaspoon baking soda1/2 cup raisinsNotes / DirectionsIn a large bowl, beat the softened butter brown sugar until blended and crumbly, about 2 minutes.Add egg and beat wellStir in flaxseed and honeyIn another bowl, combine ...More >>
    Alan BennettMakes: 12 servingsPrep Time: 15 minsCook Time: 15 minsIngredients1/2 stick butter, softened1 cup brown sugar1 egg, beaten2 tablespoons flaxseed, ground if available2 tablespoons Honey2 cups Oats (old Fashion)1 cup All-purpose flour, sifted1 teaspoon cinnamon1/2 teaspoon baking soda1/2 cup raisinsNotes / DirectionsIn a large bowl, beat the softened butter brown sugar until blended and crumbly, about 2 minutes.Add egg and beat wellStir in flaxseed and honeyIn another bowl, combine ...More >>
  • Game Day Dip

    Game Day Dip

    Saturday, September 13 2014 12:14 PM EDT2014-09-13 16:14:26 GMT
    By: Marc HaynesIngredients:8 oz Philadelphia cream cheese2 Cups of shredded cheddar cheese1 Can of Rotel Tomatoes1 tsp ground cumin1 Can white corn1 Can yellow cornDirections:Melt cream cheese in microwave for approximately 2 minutes. Add additional time if cream cheese is not completely melted.After cream cheese is softened stir in the shredded cheddar cheese and microwave for an additional 2 - 4 minutes (until mostly melted)Add can of Rotel tomatoes (NOT drained), the cans of corn (drained)...More >>
    By: Marc HaynesIngredients:8 oz Philadelphia cream cheese2 Cups of shredded cheddar cheese1 Can of Rotel Tomatoes1 tsp ground cumin1 Can white corn1 Can yellow cornDirections:Melt cream cheese in microwave for approximately 2 minutes. Add additional time if cream cheese is not completely melted.After cream cheese is softened stir in the shredded cheddar cheese and microwave for an additional 2 - 4 minutes (until mostly melted)Add can of Rotel tomatoes (NOT drained), the cans of corn (drained)...More >>
  • Paleo Country Breading & Frying

    Paleo Country Breading & Frying

    Saturday, September 13 2014 11:53 AM EDT2014-09-13 15:53:52 GMT
    by: Julianne BitelyIngredients:1 cup almond flour1/3 cup shredded coconut1/4 tsp paprika1 tsp garlic powder1/2 tsp black pepper1/2 tsp dried thyme2 large eggs (free range, please), beaten *for washCoconut oil for fryingCooking Oil Temperatures:Chicken: 350-375 degreesGreen Tomatoes: 360-375 degreesOkra: 350-375 degreesfor more recipes from Julianne go to WellnessInLittleRock.comMore >>
    by: Julianne BitelyIngredients:1 cup almond flour1/3 cup shredded coconut1/4 tsp paprika1 tsp garlic powder1/2 tsp black pepper1/2 tsp dried thyme2 large eggs (free range, please), beaten *for washCoconut oil for fryingCooking Oil Temperatures:Chicken: 350-375 degreesGreen Tomatoes: 360-375 degreesOkra: 350-375 degreesfor more recipes from Julianne go to WellnessInLittleRock.comMore >>

By Dan Meade

(WORLDNOW) -- Every so often there is a story of about a piece of toast or a waffle that looks like Jesus, but have you heard the one about the Oreo that looked like Elvis? This creamy and crunchy King was no factory fluke or the result of bad lighting -- Oreo has chosen to celebrate Elvis Week with a portrait of the musical legend done in the style of an Oreo Twist.

These Oreo Twists, cute and timely graphics that celebrate the Mars rover Curiosity, Michael Phelps' Olympics feats and other timely events are part of Kraft's celebration of the 100th anniversary of the little black and white cookie that could. The Twists may be timely, but they are only meant to last for 100 days -- one for each year celebrated during the Oreo's centennial -- meaning that they may eventually be forgotten like so many marketing ideas of the past. Or they might not be. Many a marketing idea has come and gone, but some of them remain with us today, either in a new form or as a faint memory found within the shadow of a stronger idea.

With that in mind, here a four grocery store marketing ideas you may or may remember from the past 100 years.

Snap! Crackle! and Pop!, Kellogg's ­­­onomatopoeic sprites weren't always the peppy characters that they are now. When they first graced boxes of Rice Krispies in the 1930s the trio were drawn as gnomes with exaggerated noses, ears and hats and would stay this way until they evolved into their more human appearances in 1949.

Frosted Flakes' fearless feline Tony the Tiger may be "gr-r-reat" by today's standards, but when his cereal launched in 1952 he was just one part of the Kellogg rotation. Katy the Kangaroo, Elmo the Elephant and Newt the Gnu have all graced the cover of Frosted Flakes cereal, but in less than a year Tony was appearing in LIFE magazine while Newt and friends were on their way back to the zoo.

When General Mills launched Count Chocula, Franken Berry and Boo Berry they weren't the only ghouls in the cupboard. There was also Fruit Brute, a werewolf whose passion for fruit-based cereal was based on "the howling good taste of fruit." After Fruit Brute was discontinued, Fruity Yummy Mummy made a short-lived appearance on store shelves before it too was retired, leaving the supermarket haunting duties to the core trio of the Monsters line.

Poppin' Fresh, also known by his official title as The Pillsbury Doughboy, has had almost as many careers and hobbies as Barbie. Over the years he has been an opera singer, a rapper and a painter on his way towards his most recent obsession -- dancing the robot. Despite the changes in his careers, Fresh's appearance, and giggling catchphrase, has remained essentially the same.

If this look into the back stories of some of these mascots has inspired you, or if you're just a fan of playing with Oreos, you can submit your own Oreo creations to Nabisco. If you already knew all of these stories, there is a name-that-mascot quiz you may want to try that delves a little deeper into food marketing history (the identities are below the graphic).

Dan Meade is the Entertainment editor for Worldnow. You can follow him on Twitter here.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.