KATV Channel 7 - The Spirit of Arkansas: Yellow Cab ‘Goes Pink’ for Breast Cancer Awareness

Stand up against breast cancer simply by going from here to there—in a specially designated "pink" vehicle operated by Little Rock Yellow Cab.

For the entire month of October, Yellow Cab will have one of its taxi vehicles adorned in a pink color, and will donate all of the revenue generated by this vehicle to the American Cancer Society's "Making Strides Against Breast Cancer." There is no additional cost to passengers, and drivers are not allowed to accept donations. A $10.00 donation may be sent by texting PINK to 41518 or online at www.cancer.org/PinkRide.

The fundraising effort is part of the second international "Pink Ride" effort spearheaded by the Taxicab, Limousine & Paratransit Association (TLPA) a global association of for-hire vehicle fleet owners representing 1,100 companies.

"Every time a passenger rides in our pink taxi, from October 1 through October 31, they'll be contributing in the fight against breast cancer," company senior vice president David Wages says. In 2010 400 plus trips and almost $5500.00 was generated and donated by this effort in Little Rock alone.

"Every one of us has a story about someone we know with breast cancer," Wages says. "Yes, we are going to raise money to help fight this devastating disease, but I also hope that people see this vehicle and are inspired to do something on their own, whether that be doing their own fundraiser, helping out a friend with breast cancer, or maybe even just making sure they or a loved one get themselves screened."

Hundreds of taxicabs, limousines and paratransit vehicles from North America, Europe and as far away as Australia, will participate in the "Pink Ride" effort initiated by TLPA, the world's largest and oldest professional association of for hire vehicle fleet operators.

"Our members represent 100,000 vehicles on the road today, so we already have a tremendous presence and visibility out there in the public, all across America and, in fact, around the world," said TLPA CEO Alfred LaGasse. "We're encouraging our members to harness that visibility to try to make a difference. This is our second year of doing this in our almost 100-year history. We hope for a lot of participation among our members.