KATV Channel 7 - The Spirit of Arkansas: Finding online deals for back-to-school shopping

The back-to-school shopping season is in full swing, and parents are looking for discounts on school supplies, clothes and more. Great deals could be waiting in your purse or pocket.

The best discounts and coupons this season probably won't require clipping... but clicking, scrolling and maybe even some friending on the go.

"You can probably find your favorite retailers and get some good scoop on what they're planning for back-to-school this year," says Ellen Davis, National Retail Federation. "You might even be able to find coupons, or other information on other types of promotions,"

A back-to-school survey from the financial consulting firm Deloitte found that 61% of shoppers with web-enabled smartphones will use them to look up price information and comparison shop, and 43% will be downloading coupons and discounts.

More than one-third of shoppers plan to tap into Facebook, Twitter and other social networking sites.

Most will be looking for deals, others to browse products, and others to read product reviews.

Among the retailers who've seized on the trend: Aeropostale and its Facebook store, which also lets users share what's in their shopping bag with friends.

JC Penney's push encourages teens to upload their style photos to the store's Facebook page for a chance to win prizes.

And for those headed back to campus, Target's "1,000 likes" promotion runs through August 31st on Facebook -- with daily deals on dorm items like mini-fridges and futons.