| MARKET PROFILE |
| DMA Market Rank |
#57 |
| DMA Counties |
37 |
| DMA TV HH Population |
531,770 |
| DMA Adult (18+) Population |
978,000 |
| METRO Counties |
9 |
| METRO HH Population |
292,500 |
| DMA Cable Penetration |
55% |
| DMA Cable Systems |
200+ |
| DMA VCR Penetration |
89% |
| DMA ADS Penetration |
32% |
| ECONOMIC OUTLOOK |
| Effective Buying Income ($000) |
21,194,532 |
| Average HH EBI |
40,009 |
| Retail Sales ($000) |
16,589,561 |
| Total Retail Establishments |
13,055 |
| DEMOGRAPHICS |
| Median Age of Men |
35.6 |
| Median Age of Women |
38.5 |
| White |
76.6% |
| African-American |
19.5% |
| Hispanic |
2.4% |
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